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Our
Committees
Utilizing
the four-point approach to preserve and rejuvenate El Dorado's
historic downtown, El Dorado Main Street committees work in the
areas of organization, economic
restructuring & business development, physical
improvements & design
and promotion.
WHAT IS THE FOUR-POINT APPROACH?
A community’s central business district often accounts for as much as 30 percent of a town’s jobs and 40 percent of its tax base. But a downtown is more than an economic asset. It is a community’s crossroad - a place in our hearts and minds that evokes strong emotions and helps define our identity. In recent years, many approaches to downtown revitalization, from urban renewal to paint-up, and fix-up projects, have failed because they focused on just one or two problems, rather than dealing with the full spectrum of interrelated issues that affect traditional commercial districts. The Main Street program’s approach to downtown revitalization has succeeded in more than 1,200 towns and cities throughout the nation.
ORGANIZATION
means getting everyone working toward the same goal. The work of building consensus and cooperation among groups that have an important stake in the district can be eased by using the commonsense formula of a volunteer-driven program, an organizational structure of a board of directors and committees and a financially strong organization. [MORE]
ECONOMIC
RESTRUCTURING & BUSINESS DEVELOPMENT
means strengthening the existing economic assets of the business district while diversifying its economic base. By helping existing businesses expand and recruiting new ones to respond to today’s market, Main Street programs help convert unused space into productive property and sharpen the competitiveness of business enterprises.
Commercial Spaces Available. [MORE]
PHYSICAL
IMPROVEMENTS/DESIGN
means enhancing the visual quality of downtown through attention to all elements of the physical environment. An inviting atmosphere, created through window displays, parking areas, signs, sidewalks, street lights, landscaping and the buildings themselves, conveys a visual message of what Main Street is and what it has to offer.[MORE]
PROMOTION
means selling the image and promise of Main Street to all prospects. By marketing the district’s unique characteristics to shoppers, investors and visitors, an effective promotional strategy forges a positive image through advertising, retail promotional activity and special events carried out by local volunteers.[MORE]
El
Dorado Main Street also incorporates an additional committee interested
in enriching the community through the experience of art...
ARTSCAPE
Their
mission is "To
manage the expansion of a culturally rich and visually energized
city. Through the visual sense, create a city environment that
celebrates both its rural and urban roots. Through the introduction
of public art, we will establish our identity, instill pride,
and create a sense of 'place' – a place El Dorado citizens and
visitors can enjoy today and in the future." [MORE] |
